Casa Batlló, one of Gaudí’s iconic houses in Barcelona usually fills its balconies with roses in the spirit of St. George. This year, with no people on the streets to wonder at the red-colored facade and no flowers being sold, they wanted to find an alternative for this tradition — an expression of love and care in times of isolation.
The campaign was aimed especially at families with kids, including DIY instructions to create roses with materials one could already find at home and then hang on the balconies.
Art direction: Full Circle Karma | Creative direction: Enrique Doatis
