Oh My Digital
Visual identity project for a kick-ass, women-owned digital marketing brand. 90’s nostalgia and highschool drama inspired, this brand combines the mean cheerleader attitude with the best friends forever loyalty and turns digital marketing into a fun and empowering tool for other businesses.
Project created under the creative direction of Digital Bloom. All the content displayed on this page is therefore of their intellectual property.
Project created under the creative direction of Digital Bloom. All the content displayed on this page is therefore of their intellectual property.
Highschool drama classics like Mean Girls, Bring it Own set the tone for the imagery and patterns.
The chosen fonts Recoleta and Garnett are a fun and chunky duo, representing that fun presence we wanted the brand to be recognized for. The color palette was inspired by the early 2000’s kitsch: bubble gum, cotton candy and Cali Barbie greatness.
We also designed a sticker set, for the brand owners to apply to their social media content and website.
These are just a few of the examples that were created for their Instagram tiles. They have developed a very consisted and on-brand feed, you can take a look of it here.
